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Skiing the Wrong Way Since '95 - A History of Line Skis

Skiing is un-fun. That was probably the best way to describe the sport in the early 90’s. What were the options? Straight, stiff & uninspiring skis. In 1995, LINE began with the mission to change that – to reclaim that enjoyment that comes from strapping sticks to your feet & sending yourself down a slope at gravity’s disposal. From our humble beginnings as a garage brand in upstate New York to being a worldwide innovator in the heart of the Pacific Northwest, our mission has always been the simple goal of making skiing MORE FUNNER!

Intro feature

Line Through The Years

1990

Prologue

Prologue

In the 80’s & 90’s - action sports had evolved from the stale scene of traditional sports thanks in part to an explosion of product innovation which in turn, created a catalyst for athlete experimentation. The chain reaction was found in everything from the new designs in skateboarding with symmetric tips; road bikes that transitioned to beefier mountain bikes and in-line skis that evolved from roller skates.

During this period, LINE founder Jason Levinthal is a teenager who is a consumer of all these sports – living, breathing and observing the exponential growth of the products and companies daily.

Unfortunately, his favorite sport, skiing is left behind.

In grained in their ways, ski companies at this time favor the tired designs of long, pointy, straight and stiff skis.

1995

1995 feature

The Revolution Begins...

At age 21, Jason Levinthal enters his senior year at the University of Buffalo, NY - studying product and graphic design. Occupying the school’s woodshop for hours on end, Levinthal designs his first set of skis.

Ski Press

Using a Coleman stove to pump boiling water through copper pipes to heat and cure epoxy while applying pressure with a tire jack, Levinthal produces his first pair of twin tip skis using scavenged materials; old ski edges, wood core from lumber and plastic donated from a local snowboard company, "Function."

Prototype Line Skis

Believing that these new skiboards could become more than a college project, Jason moves back in with his parents after graduation to start a new ski company. LINE SKIS is born in the Levinthal's one car garage in Albany, NY.

The Original Garage Brand

1996

1996 image

A One-Man Ski Factory

By the winter of 1996, LINE is a one-man ski factory that could turn out one pair of ski boards in an eight hour day. Growth is slow and Jason builds decks to support the cost of making skiboards. The first breakthrough arrives when an order is faxed from Japan for 1000 pairs! LINE moves out of the garage!

1997

1997

This is not a toy.

In the Winter of 1997, the product continued to evolve but there was still no sign of demand in the U.S. In the Spring, LINE heads to the SIA and finds other companies like Salomon have entered the skiboard market with "toy-like" versions. This new type of ski becomes the talk of the show.

1998

1998

The 1st Slopestyle Ski Event in XGames

Jason Levinthal and Mike Nick, a highschool friend of Jason's compete in the inaugural ski slopestyle ski event – “Skiboard slopestyle” at the Winter XGames. Levinthal and Nick claim bronze and gold respectively.

1999

1999

The Ostness Dragon

WIth momentum building, LINE continues with its vision for skiing’s future and joins forces with one of the most progressive skiers of the time, Kris Ostness to develop a full length 193cm real twin tip that was years ahead of it’s time. It's named, "The Ostness Dragon."

2000

2000

"The Best Images in 2,000 Years"

Kris Ostness with his pro model, The Ostness Dragon, snags the cover of the Powder Magazine's photo annual. This was the first "twin tip" ski to be feature on the cover of a magazine.

2001

2001

Because Skiing Needs A Future

LINE expands it's pro team which would eventually include Skogen Sprang, Mike Nick, Eric Pollard, Dash Longe and Mike Wilson, all of whom focused on pushing what was possible on skis. Additionally, LINE adds more skis to its catalog. The Mothership, Twelve Sixty, Ghetto Blaster and Dark Side are introduced providing the team with the necessary weapons of mass progression!

2004

2004

The Chronic and Eric Pollard Pro-Model

The Chronic is released and quickly becomes a benchmark for which all other freestyle skis are compared to. Light, quick and reliable, it quickly becomes a favorite for park skiers. Additionally, Eric Pollard's first pro-model ski debuts, one of many to follow in the years ahead.

2005

2005

Expect the Unexpected

Inspired by Eric Pollard's vision of wider skis capable of everything, freeride skiing is revolutionized with the launch of the Prophet series and quickly becomes a crowd favorite. It wins SKI Magazine Ski of the Year in 2006.

2008

2008

We Have The Technology!

After years of development, the Afterbang is introduced. The only ski built like a skateboard, it's designed for park and designed to take a beating by urban skiers.
Max Hill lands a SBC Skier cover shot on the first edition Afterbang.

2010

2010

Keep Skiing Weird!

Not wanting to get real jobs, skiers Andy Parry and Will Wesson team up with LINE and create the award winning Traveling Circus episode series. Criss crossing the world and living out of a van, the series has gained countless fans and over 3 million+ views!

2014

2014

Engineered with Originality

Pushing the boundary on how fun a directional freeride ski can be, the Sick Day Series is born and wins Ski of the Year. LINE's leading role in more funner freeride is now solidified.

2015

2015

"The Best Ski I've Ever Designed" - Eric Pollard

After years of development, Eric Pollard and LINE introduce the Magnum Opus

With the new super-light and nimble Cloud Core™ construction, you'll find yourself floating freely through the deepest powder, not hindered by unnecessary weight found in other heavier skis of this width category. Paired well with the Early Rise™ and Early Taper™, the Magnum Opus design keeps effort to a minimum and enjoyment to a maximum!

2016

2016

Joining LINE during the previous season, Tom Wallisch develops his 1st pro model ski with LINE. The "Tom Wallisch Pro" is the ski designed for Tom, by Tom to go from park, to urban and back!


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